Privacy Policy - The Luxora Collective
Effective Date: January 1, 2026
Last Updated: January 1, 2026
1. Introduction
Hotchkiss Hern & Co, LLC, doing business as The Luxora Collective (“we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.theluxoracollective.co), use our services, or interact with us.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Fill out contact forms or inquiry forms on our website
- Subscribe to our email list or download lead magnets
- Register for webinars, events, or programs
- Enroll in our services or programs
- Communicate with us via email, phone, or other channels
- Complete surveys or provide feedback
This information may include:
- Name
- Email address
- Phone number
- Business name and website
- Business address
- Job title or role
- Revenue and financial information (when relevant to services)
- Payment information (processed securely through third-party payment processors)
- Any other information you choose to provide
2.2 Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing activity:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on pages
- Referring website or source
- Date and time of visits
- Cookies and similar tracking technologies (see Section 5)
2.3 Information from Third Parties
We may receive information about you from third-party platforms or services you use to interact with us, such as:
- Social media platforms (Facebook, Instagram, LinkedIn)
- Customer relationship management (CRM) systems
- Email marketing platforms
- Payment processors
- Analytics providers
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 To Provide and Improve Our Services
- Deliver the services, programs, or products you request
- Process transactions and send related information (confirmations, invoices, receipts)
- Respond to your inquiries, requests, or customer support needs
- Personalize your experience and tailor content to your interests
- Improve our website, services, and user experience
3.2 To Communicate With You
- Send you marketing emails, newsletters, and promotional materials (you can opt out at any time)
- Provide updates about our services, programs, or company news
- Send administrative communications (policy changes, service updates, etc.)
- Follow up on inquiries or engagement with our content
3.3 For Business Operations and Analytics
- Analyze website traffic and user behavior to improve our services
- Monitor and analyze trends, usage, and activities
- Detect, prevent, and address technical issues or security threats
- Comply with legal obligations and enforce our Terms of Service
3.4 For Marketing and Advertising
- Display targeted advertisements to you on third-party platforms
- Measure the effectiveness of our marketing campaigns
- Retarget website visitors with relevant ads
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:
4.1 Service Providers
We share information with trusted third-party service providers who assist us in operating our business, including:
- Email marketing platforms (e.g., Mailchimp, ConvertKit, ActiveCampaign)
- Customer relationship management (CRM) systems (e.g., GoHighLevel, HubSpot)
- Payment processors (e.g., Stripe, PayPal)
- Website hosting and analytics providers
- Advertising platforms (e.g., Facebook, Google Ads)
These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information.
4.2 Legal Compliance and Protection
We may disclose your information if required to do so by law or in response to:
- Legal processes (subpoenas, court orders, government requests)
- Enforcement of our Terms of Service or other agreements
- Protection of our rights, property, or safety, or that of others
- Investigation of fraud, security issues, or illegal activity
4.3 Business Transfers
If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
4.4 With Your Consent
We may share your information for other purposes with your explicit consent.
5. Cookies and Tracking Technologies
5.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us recognize your browser, remember your preferences, and improve your experience.
5.2 Types of Cookies We Use
Essential Cookies: Necessary for the website to function properly (e.g., session management, security)
Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
Marketing Cookies: Used to deliver personalized ads and track the effectiveness of campaigns (e.g., Facebook Pixel, Google Ads)
Preference Cookies: Remember your settings and preferences
5.3 Managing Cookies
You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.
You can opt out of interest-based advertising by visiting:
- Network Advertising Initiative: www.networkadvertising.org/choices
- Digital Advertising Alliance: www.aboutads.info/choices
6. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption of sensitive data (e.g., payment information)
- Secure servers and data storage
- Access controls and authentication
- Regular security assessments
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Typical retention periods:
- Client information: Duration of engagement plus 7 years (for tax and legal purposes)
- Marketing contacts: Until you unsubscribe or request deletion
- Website analytics: Up to 26 months (in accordance with platform policies)
You may request deletion of your information at any time (see Section 10).
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
8.1 General Rights
Right to Access: Request a copy of the personal information we hold about you
Right to Correction: Request correction of inaccurate or incomplete information
Right to Deletion: Request deletion of your personal information (subject to legal obligations)
Right to Opt-Out: Unsubscribe from marketing emails or opt out of data collection for advertising
Right to Data Portability: Request a copy of your information in a portable format
8.2 California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, and share
- Right to delete personal information (with certain exceptions)
- Right to opt out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your rights
8.3 European Residents (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):
- Right to access, rectify, or erase your data
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
Legal Basis for Processing:
- Consent: You have provided consent for specific purposes
- Contract: Processing is necessary to fulfill our contractual obligations
- Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving services, marketing)
9. Third-party Links
Our website may contain links to third-party websites, services, or resources that are not operated by us. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any information.
10. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.
11. International Data Transfers
If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our services, you consent to this transfer.
We take steps to ensure that your information receives adequate protection in accordance with applicable data protection laws.
12. Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the “Last Updated” date at the top of this policy
- Sending you an email notification (if you are a client or subscriber)
Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
The Luxora Collective
Email: support@theluxoracollective.co
Website: www.theluxoracollective.co
Mailing Address: 30 N Gould St. Ste N Sheridan, WY 82801